I won't lie - I was afraid to watch this video ((Y'all know I'm a fraidey cat)). I have known The Weekend for his eerie songs and even creepier videos. This, however, was a beautiful piece of work. Shot in "Jankyvision," the director used still shots and illustrations to piece together a moving, living music video. With a complicated, yet awesome storyline.
There's an official synopsis of what's taking place in the video, but I'll break it down in real-world terms. A jaded woman cheats on her boyfriend, so he decides to go out and reciprocate the action. The girlfriend is hurt, so she does what she can to bring hell to his world. He cheats on her, but decides that the greatest pain he can give her is to stay in the relationship - knowing all the while that she betrayed his trust. She steals his heart with intentions of breaking it, yet she cannot. It continues to grow, and grow - until she gives up and puts his heart somewhere that no other woman can find it...
You can read Necole Bitchie's story run-down after the jump. I think I may watch this again. Word on the street is that The Weeknd is Ethiopian, which completely explains his Haille Selassie reference in the video. Everyone has endured heartache at least once in their life. We choose to live, we choose to move on - despite the fact that our exes may not want us to. It's all about The Knowing...
via Necolebitchie.com...
The video for this twisted, emotional track takes a sci-fi approach by featuring The Weeknd as emperor of planet Ethios X. His empress created him by combining a man she enslaved with an emperor from Earth (Haile Selassi) she had killed in 1974. Together, they rule Ethios X until an alien shows The Weeknd a vision of the empress’s quadruplet offering herself up to some hellish figure. He has her assassinated at his throne, and the empress gets so pissed about it that she splits their planet in two. This starts a war between both worlds with the empress sending assassins over to steal The Weeknd’s heart for her to destroy.
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